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THE TELEGRAPH

                 

Below you can find the link to The Telegraph, where it explains how Toyshades are creating clear lenses for someone who may not need glasses but can create a personal style...

"By making the price accessible, we've made clear glasses a fashion accessory," says James Minor, the 34‑year-old founder of ToyShades. "You wouldn't walk into an optician and think, 'Today I'm going to try a pair of clear lens glasses even though I have perfect vision.' But in Topshop it's a no-brainer: you put them on, you look good, and they're £20." The BYOP (bring-your-own-prescription) service costs £40, and they can have frames ready in just one hour.

   

   

Click this link to read the full article:

http://www.telegraph.co.uk/fashion/style/when-did-glasses-become-cool/