Design & Production

What's in a frame...

Today, frames are made from varied materials, using tried and true methods as well as newer, faster and more economical techniques. So what’s unique about ToyShades frames?

ToyShades Design

Throughout the design process we are thinking of you. We have updated and re-introduced shapes that have individual histories, ensuring they have relevance in today’s fast moving, fashion-driven society. Our designs are simple and elegant, with an affordable design and manufacture process that creates distinctive and contemporary frames. The designs are perennial in nature, with vintage inspiration combining to create a collection of “retro-relevant” sunglasses and clear lens shapes.

Materials & Assembly

The majority of our frames are made with lightweight, injection molded plastic - perfectly comfortable for wearing all-day (and night) without leaving nosebridge marks. Using injection molded plastic rather than acetate has a number of benefits. The major benefits are price (with acetate tending to be very expensive), the frames are more flexible, come in a vast range of colours and finishing techniques, as well as being far more environmentally friendly due to less waste at the production stages.

ToyShades frames are crafted on one of the finest production lines, used by many other recognisable high-street and design brands. The production technique involves involves liquefying custom plastic into our design molds, which then cool and solidify into the frame. The specific finishing colours, sprays and treatments are then applied. Each frame is then hand-finished in the UK before being inspected by the ToyShades team and shipped directly to your doorstep.


Within the eyewear industry there is often plenty of confusion about lenses and the quality of protection that they provide. Often people think that the more money you spend on your eyewear frames the higher quality and greater level of protection the lens offers. This is often where other companies and optical shops use scare tactics, in an effort to ensure you “spend big.” Our lenses are above industry standards in Europe, tested to the higher standards than some ultra-expensive brands. ToyShades lenses are UV400, which means they filter out 99 - 100% of UVA and UVB light, and offer greater protection (than European standards require) for your eyes.

Comfort and Clarity

The natural tendency to squint in bright conditions can lead to tension, eyestrain, and headaches. Our lenses also increase vision clarity by reducing the intense reflected rays that can obstruct your vision when driving, skiing, or hitting the beach.

Increased UV Protection

Wearing sunglasses causes your pupils to dilate reflexively in order to let more light into your eyes. If your sunglasses don’t provide 100% UVA and UVB protection, you risk exposure to increased levels of the damaging rays that can cause macular degeneration, cataracts, and vision loss. ToyShades lenses offer complete and permanent UV protection to keep your eyes safe and healthy.