About Us

Everyday Eyewear | Tomorrow's Inspiration

ToyShades is a design led eyewear brand creating value sunglasses and glasses aimed at fashion savvy men & women. Founded in 2013, with a michevious spirit we create updated and refreshed classic vintage eyewear styles, that cater to those on a budget. Our collections have a contemporary & refined personality, befitting the ToyShades ethos and ensuring a resultant range of reassuringly affordable eyewear.

ToyShades are wearable, functional and show our dedication to producing reassuringly affordable eyewear.

Why did we name our company ToyShades?

We wanted to create a brand name that exudes everything we stand for.

Toy, an object of playful nature providing amusement; our replicas of classic, vintage frames; as well as new shapes & trends whilst tying in with our miniature pricing.

Shades, an underused slang term for sunglasses and more so because even at our extremely competitive prices you can rest assured that the quality of our lenses still provides ultimate protection for your eyes. All our lenses are UV400 (intercepting 99 to 100 per cent of UVA and UVB light), even the clear ones!

Our Ethos - Thinking of You

ToyShades, founded in 2013, launched initially on London’s iconic Kings Road, offering a new concept of stylish simplicity to eyewear, stemming from a new and innovative approach to product design and pricing with the desire to create reassuringly affordable eyewear. Our collection of sunglasses and clear lens glasses are fashion-forward without the heavy price-tag - just as we believe all fashion accessories should be...

In choosing an eyeglass frame, certain factors are usually considered - these include durability, flexibility and cost. Eyewear frames have come a long way since their inception, initially conceived back in 1286. It seems unfathomable to the ToyShades team that with rapid technological advancements over the past twenty years that the price-point for eyewear seems to be ever-increasing. And with this in mind it is cost and pricing that is central to the ToyShades’ customer.